2020 presidential campaigns will need to be rethought after Google's latest move

Google will impose restrictions on the effectiveness of political ads, most notably the way they target consumers in the company's online services. This move by the tech giant has shaken much of the pre-election campaigns for the 2020 presidential election.

Political ads will be able to target people based on their age, gender, and location. Google will also allow ads to target users based on what sites they visit on the Internet. But ads will no longer be able to target specific, specific audiences based on their public voting history or political views.

The new policy will allow ads to be shown to users who use Google search engine and YouTube.

Of course, political PR managers were not too late for their outrage. Digital, modern ads rely on data generated by giants such as Google and Facebook. Until now, campaigns have allowed ads to be shown to people whose views are determined by what they read and what videos they watch or what they look for on the web. The subtle point here is that this method also reveals the bad practice of targeting specific voters and keeping their messages hidden to the larger mass of people who are not criticized.

This will stimulate the use of traditional, public and wide-ranging methods such as television, radio and flyers. Google's actions have also emerged after a long period of criticism against companies about how they handle political messages and ads. Facebook has been accused of allowing misinformation, hate speech and violent content. Twitter also announced that they are banning all political ads from their platform.

Outrage has come from both Democrats and Republicans, condemning the actions of tech companies as hampering their goals and limiting the ability to disseminate information.

Wall Street analysts speculate that this would cause problems for the company, which would have a negative impact on the stock price.

Source: The New York Times

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