4 lessons from Jeff Bezos CEO of Amazon, which can make you more successful

Bezos's approach to work is made possible by the meteoric development of the Amazon.

1. regret nothing
Bezos founded Amazon after leaving the position of vice president of an investment firm, DE Shaw & Co. Difficult to leave the top job and denial of financial stability, which gives him. Ventured into the enterprise web-based company at a time when the future of the Internet is still uncertain with huge risk - but only Bezos knows that you have to do it, "I knew that if you do not try it," he will regret. And it will be inevitable. "Bezos calls" regret minimization framework ". Now, Amazon is one of the largest companies in the world. For Bezos is clear that risk taking and izbagvane pity leads to success!

2. Play the long game
In the early days of Amazon, Bezos warned investors that the company will take years to reach profit. And it was on purpose: In 1997, he said. "We will be unprofitable for a long time. And that is our strategy." Bezos plays a long game. But Bezos desire to put everything in place were successful in 2003, when Amazon for the first time all year profit. According to him, will not always be easy, and that it becomes something profitable, you have to play the "long game".

3. Start modestly, then Vary
Today, Amazon sells almost everything from books and movies, clothes and groceries. But Amazon began selling one thing and only one thing: books. Strategy - starting with a specific product, and after deployment create stable trading system around it leads to the success of Jeff Bezos.

4. If you want to be innovative, prepare to fail
In fact, he turned to first time investors, "I think there is 70% chance to lose all your money, so do not invest unless you can afford to lose their money." This goes to show that if you want to be innovative, it means taking risks. As Jeff Bezos expresses "It's actually very liberating expecting, expecting to fail."