Apple is entering the streaming services

Apple ranks on the way to a variety of services, and the company is set to announce the streaming video service expected by many. Given that the service is free to iOS users, the company will still need a subscription. The exact price of the service has not yet been disclosed.

Internal sources call it "Netflix's", but it will rather be a "cable hook" because the initial data suggests that consumers will rather have the ability to subscribe to other streaming providers with just one push, which will facilitate the process for users. Apple will offer a subscription to HBO, Showtime and Starz for $ 9.99 per month. The proposed service will not include Netflix.

It is expected later today Apple to reveal details of its new plans for a "special event" in Cupertino, California, the headquarters of Apple. The company will also open a premium subscription for its News app, with access to more than 200 journals and newspapers for $ 9.99 per month. The New York Times and The Washington Post will not be part of the subscription.

Surely, Apple's new strategy will boost the revenue the technology giant has been focusing on over the past few years, due to declining sales of its devices and, above all, the iPhone.

Source: Market Watch

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