Suddenly, things aren't looking great for Apple in the near term.
First, iPhone sales could go negative for the first time in history. Second, iPad sales are shrinking, and show no sign of improving. Third The Apple Watch is not the blockbuster people thought it was going to be.
While, Apple TV is OK, but nothing revolutionary, and Apple's software and services — Apple Music, Maps, Health, Photos — are just OK.
So as we enter 2016, Apple is poised for its toughest year in a while.
But we shouldn't forget that, Apple is the world's biggest company, as measured by market value, with a $595 billion market cap. It has $206 billion in cash on hand. The company had $13.5 billion in cash flow last quarter and it is expected to do $77 billion in sales this quarter.
So even a "tough" year for Apple will be a great year that would be a record breaker for any other company, as measured by profits and revenue.
The reason Apple generates mind-boggling revenue is that it makes the best version of the most important consumer-electronic product in history. The iPhone is the best smartphone, and the smartphone is the one gadget above all else — TV, video-game console, laptop, or even a car for some people — that matters most. Apple will be able to sell millions of iPhones every year for years to come and the company will continue to throw off insane amounts of cash.
25 Canada Square, Level 33, office 50, Canary Wharf London, E14 5LQ +44 20 3608 6256
World Financial Markets - 0700 17 600 Varchev Exchange - 0700 115 44
Varchev Finance Ltd is registered in the FCA (FINANCIAL CONDUCT AUTHORITY) with a passport in the United Kingdom: FCA, United Kingdom - registration number: 494 045, which allows provision of financial services in the United Kingdom.
Varchev Finance Ltd strictly comply with the statutes of the European directive MiFID (Markets in Financial Instruments). targeting increased efficiency, transparency and uniformity of financial instruments.
Varchev Finance Ltd is authorized and regulated by the Financial Supervision Commission - Sofia, Bulgaria: License number RG-03-02-05 / 15.03.2006
The information on this site is not intended for distribution or use by any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.
Disclaimer:
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 63,41% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.