Apple just announced the new iPhone

The iPhone Xs is water-resistant and comes with a 5.8-inch OLED screen — the same dimensions as last year's iPhone X — Apple's head of marketing Phil Schiller, announced at the company's annual September product unveiling Wednesday. The new handset is the sequel to the company's 10th anniversary iPhone X announced at last year's product event, and extends Apple's high-end product line.

The iPhone Xs offers a new processor for faster performance, storage space up to 512 GB, improved display for better color representation and a new gold color.

It features an improved dual-camera system, with true-tone flash and new sensors with "bigger, deeper pixels" for better Portrait mode photos, Schiller said. The front-facing camera is twice as fast and works with a dot projector to create depth in photography and enable Face ID technology.

Apple is also rolling out its largest handset to date: the iPhone Xs Max with a 6.5-inch OLED screen.

The company's annual September event — held Wednesday at the Steve Jobs Theater on Apple's campus — serves as the introduction to upgraded gadgets before inventory hits the shelves. This year's unveiling was rumored to be impressive even by Apple's standards.

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