Credit card and monthly subscriptions - Apple's new strategy

Apple has announced three new subscription services, including a television and gaming service, as well as a service for online newspapers and magazines. The company announced its novelties today in Cupertino, California. Apple also announced its branded credit card, in partnership with Goldman Sachs.

Apple shares fell by about 2% after the event.

The iPhone giant focuses on subscription services at a critical time for the company looking for new ways to generate profits to catch up with the lagging sales of iPhone devices.

According to analysts and investors, the revenue of the company in the coming years will mainly come from App Store payments, licensing fees, and new monthly service fees.

Apple has announced a new streaming service for an online video called Apple TV +.

The new TV application will allow users to subscribe to various streaming services such as HBO Go or Starz as well as watch sports and show shows on a service called Apple TV Channels that will be launched in May.

Apple TV + will be a separate service that will include Apple's original production. The company has been associated with 34 different TV and movie studios.

Apple also announced a new paid app for its News App, called Apple News +, which includes magazines for $ 9.99 per month in the US and $ 12.99 a month if you're in Canada.

Apple has focused on several magazines and newspapers in its new News service, including Wired, Popular Science, National Geographic and Essence. The service also includes a subscription to the Los Angeles Times and content from The Wall Street Journal. Apart from the big names, the app will include more than 300 titles.

Apple also stressed security, claiming it would not allow advertisers to track Apple News + users.

Titan ... credit ... card ...

Or Apple Card. The physical card itself is made of titanium. "We've found the opportunity to transform another fundamental form of payment, and that's the credit card." "said Tim Cook in his presentation.

The company said user features such as address change would be done through a text bot.

Apple Card uses the Mastercard network and operations will be served by Goldman Sachs. Apple has firmly stated that neither they nor the bank will use the consumer's personal data for advertising purposes.

Apple Arcade is the latest service Apple has revealed. A one-time subscription that will provide access to over 100 games, all of which will be exclusive to Apple's devices.

New games will be added on a regular basis and Apple Arcade will be available without an internet connection once the games have been downloaded.

The gaming package will be available to consumers this autumn. But Apple has not announced Apple Arcade.

Source: CNBC

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