At the beginning of 20 years, John Paul DeJoria is a single parent, homeless, collecting empty bottles sold so that he and his 3-year-old son to survive.
Today, John is 70. Billionaire and owner of Patron - one of the most famous tequila brands in the world, as well as John Paul Mitchell Systems- company for hair cosmetics.
Before a fortune of nearly $ 3 billion, however John spent time homeless, living in his car. He says that he worked "as found", as from a shop to a janitor and dishwasher.
DeJoria says that since the third time been dismissed from service in 1978 launched a consulting company. Although extremely difficult and not so profitable, John says: "In the beginning the money if only for survival, but had my own business" This gives origin to his first company, to which later joined the famous hairdresser Paul Mitchell, and she received the name John Paul Mitchell Systems.
As the company notes prosperity in 1989, John buys Mexican distillery, which gives rise to the most popular brand of tequila in the world - Patron.DeJoria said it was extremely difficult, because the average price of a bottle of tequila was then around 4 $ -5 and his company released the first bottle at a price of $ 37.95. Albeit with high quality, people did not know the brand, which was the biggest obstacle.
At the moment the poor man became later billionaire, has a net worth of nearly $ 3 billion.
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