The biggest consumer technology product event of the year will be held Tuesday.
Wall Street firms are giddy with optimism, predicting Apple will unveil the most innovative iPhone in years.
"We remain bullish on Apple and continue to be in the 'supercycle' camp on the next iPhone, as well as its ability to drive app sales. We expect the next iPhone to include innovations that will be clearly visible, marketable, and useful for the mass-market globally," Macquarie Research's Benjamin Schachter wrote in a note to clients Monday.
The smartphone maker is one of the market's best-performing names so far this year. Its shares have rallied 39 percent year to date through Monday versus the S&P 500's 11 percent return.
Source: Bloomberg Pro Terminal
Junior Trader Stefan Panteleev
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