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Intel buys Mobileye for 15.3 billion dollars to lead self-driving car market
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Loading...Once known innovative solution "dashcam" could be added to any car and helped alert drivers to various dangers, Israeli vision tech powerhouse Mobileye evolved its strategy to focus entirely on OEM products and technology with automakers over the last few years. Mobileye grown and already dominates the market, and has created more than two hundred partnerships with carmakers and many suppliers. This approach is now paid handsomely to shareholders, with an agreement to be acquired by Intel for $15 billion ($63.54 per share).
Although the press has devoted great attention to the "lidar" technology (which works like radar, but use a laser light) at the heart of self-driving vehicles are cameras, as they can detect road marks, signs and traffic lights.
Mobileye made gutsy move to split with Tesla, after the popular case of Tesla, which used the camera as a primary sensor for autopilot and its safety systems ADAS. Then Mobileye revealed that cameras are used in an inappropriate manner and both companies ended their business relationship. No doubt it helped its reputation and its brand value.
Mobileye will work together with Intel to develop the technology for self-driving cars. Intel relies on autonomous vehicles and IoT (internet of things), as the majority of future growth.
Mobileye recently relied on STMicroelectronics to manufacture its chips but as part of a joint project with BMW, Mobileye will work with Intel on future projects.
Intel will headquarter its self-driving car efforts in Israel, combining Mobileye and Intel’s existing Automated Driving Group under the leadership of Mobileye’s co-founder and CTO Professor Amnon Shashua.
Source: NYTimes
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