Jesse Itzler: "If it's not difficult, don't do it."
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Loading...How many days from last year do you remember?
Now see if you can identify any patterns among those days that stand out. Were they all happy? Upsetting? Relaxing?
Itzler is the co-founder of Marquis Jets, owner of the NBA's Atlanta Hawks, and a former rapper and according to him we're more likely to remember experiences that are unpleasant, at least in the moment.
In order to ensure that he's living a memorable life, the entrepreneur said that he recently started keeping what he calls a "f--- it list,". The goal of the list is to make a habit of doing things that are painful or uncomfortable, but help him grow.
On his he's included physical feats, like riding his bike cross-country in less than four months and paddling 100 miles. And since he has a hard time with new languages, he also wants to learn the national anthem from 10 different countries. None of them will be easy, but all of them will make him feel like he's accomplished something and changed his life for the better. As the Navy Seal once told him, "If it's not difficult, don't do it."
Itzler explained that the point of this is to work your mental toughness "muscle." It's something he learned while training with the Navy Seal, who made him do 100 pull-ups in a row on his first day of training and swim in a frozen lake during a blizzard.
Each one of these experiences further strengthened his mental toughness muscle
Once you change your set point, once you raise your baseline from wherever it is to a higher level by doing these tough challenges, getting out of your comfort zone, pushing your limits, it never goes back down
"And all of a sudden you start saying, 'I don't wanna take the easy way. I'm gonna take the hard way.'"
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