Playing defense and offense: Cramer's "Mad Money" recap

No matter what industry you're in, if your company doesn't have a digital strategy, you're cooked. That was Jim Cramer's takeaway from the Salesforce.com (CRM) Dreamforce conference this year. Cramer told his Mad Money viewers Tuesday that technology is now allowing companies to play offense and defense at the same time.

Nowhere is this more evident than the recently announced partnership between Salesforce and Google (GOOGL) , which is offering combined analytic and cloud services to rival Amazon (AMZN) , something that furniture retailers like RH (RH) , Williams-Sonoma (WSM) and Wayfair (W) may appreciate after rumors that Amazon may be entering their space.

It's also apparent with the rumored deal between Walt Disney (DIS) and Twenty-First Century Fox (FOX) , which if true, would be both an offensive and a defensive move against Netflix (NFLX) .

Technology is not always a good thing though, as Cramer explained that today's 13% plunge in Priceline (PCLN) and 2.7% fall in rival Expedia (EXPE) are examples of what happens when you constantly need to spend to build a better mousetrap than your competitors.

In the Lightning Round, Cramer was bullish on Apache (APA) , Incyte (INCY) , Prudential (PRU) and ON Semiconductor (ON) .

Source: Bloomberg Pro Terminal

Jr Trader Alexander Kumanov

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