Since Ronaldo fever gripped Juventus, the club's share price has doubled from €0.69 ($0.81) on July 3, when credible transfer rumours were first reported across Europe, to €1.57 ($1.84) at the time of writing — that is an increase of 127% and has raised the club's market capitalisation to €1.5 billion ($1.75 billion).
Before Juventus had even completed the $130 million signing, the club bumped up the average cost of season ticket prices by 30%, according to the FT — and all 29,300 of them are now sold out.
The player's arrival in July whipped fans into a jersey-buying frenzy as 520,000 shirts were sold in 24 hours — approximately $62.4 million worth of trade, and that was before he had kicked a ball.
This is probably only the beginning.
That "Ronaldo effect" could continue to reap benefits for Juventus as the club looks to increase broadcasting revenue, sponsorship revenue, and attract a global audience.
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