Sony soars amid strong result in decades

Kiberataka forced Sony to delay the official reports on the results of gain in January, but the wait was worth it this time, analysts say, and previous preliminary view of results published in the night. Again confirm faith in the Japanese electronics giant.

"This is a turnaround for the first time in a decade", Jefferies senior analyst Atul Goyal told CNBC. "[Sony] has changed and is focused on profitable business", such as consoles, content and image sensors.

Preliminary results posted operating profit on Wednesday showed that Sony doubled to 178.3 billion yen ($ 1.52 billion) in the quarter from October to December, well above forecasts of 96.6 billion yen in a poll of Reuters. Sales rose 6 percent to 2.56 trillion yen, above the consensus forecast of ¥ 2.38 trillion.

"Each business unit has been useful - without losses in continuous operations throughout the company for the first time in a long time," - Japanese contractor Newsletter (JEN), a senior editor Jay Nelson told CNBC.

Sony also announced an improved forecast for the full year ending in March, predicted a net loss of 170 billion yen, compared with its previous forecast of a loss of 230 billion yen.

Trouble with its computer network after cyberattack its film business, prevent Sony to provide finalized quarterly reports. The final results will be published in March.

Sony traded limit to Thursday and grew over 16 percent as investors welcomed the results.

Restructuring pays off:

"The restructuring of the CFO Kenichiro Yoshida, he persecuted" is basically a reversal, said Jefferies "Goyal.

Even problem child TV business is becoming angle: TVs turned an operating profit of 9.3 billion yen, reversing from a loss of 5 billion during the same period last year, "primarily due to a reduction of costs," it said in a statement.

"The TV business ... had three consecutive quarters of positive operating profit;. We thought that in a decade, it will be in the hole this year and we thought it would be a problem in the future," said Jay Jen Nelson.

As to what follows, some analysts foresee a shift from hardware.

"In five years, the company will become a content provider - will be very scarce hardware," said Jefferies "Goyal.

CEO Kazuo Hirai has yet to announce a new strategy on 18 February.

Surviving the hack:

In December, a group of hackers launched a scathing attack on Sony Pictures Entertainment's computer system. It is claimed that this action was in response to the movie "Interview" - a comedy film about the murder of Kim Jong-un.

While cyberattack distort data shot of business seems to have been minimal: "I do not see how it affects them at all, except osnovnoto- reputation," said Jen Nelson.

"Interview" is summarized as profit gained $ 6.1 million in theaters after Sony delayed the original theatrical presentation, but "in fact appear to have topped $ 400 million by 20 January, after ordering download screen" said Nomura consumer electronics analyst Yu Okazaki in a statement.