Today, many beer for Heineken’s investors.

Dutch Heineken (HEIA.AS) today increased by over 5.26 percent after reporting profit growth in the first half of 2015 of 81%. So strong indicator company achieved thanks to sales in emerging markets such as China, Brazil, Vietnam ... In these markets, the results were so strong that they were able to compensate for loss-making destinations such as Greece and Russia. Today's growth is approaching the max 52wk Range (50.85 - 76.14), in Volume = 1,142,800.

Among brewers, Heineken NV is the largest in Europe and third in the world by market capitalization. For the first half of 2015 net profit was 1.144 bln., 81% more than the indicator for the same period of 2014. For the half-year sales in Western Europe fell by 3% and in Eastern Europe declined by 2%. However However, in Asia and in the Pacific region sales rose by 6.1% in the Americas by 3.6%, in Africa and in the Middle East by 2.8%.

The success is explained by timely adjustments to pricing, cost reduction and strong marketing orientation to the most dynamic markets.

As a very powerful lever on sales, Heineken NV emphasizes excellent marketing, long-standing partnership with UEFA and with the UEFA Champions League, FIFA World Cup in Brazil, new marketing partnerships, such as sponsorship of the Rugby World Cup, as well as direct sponsorship of the new James Bond "Skyfall".