Three months ago, UFC became the property of WME-IMG, a major Hollywood talent agency. Since then a total of 23 celebrities including Ben Affleck, Adam Levine, Serena and Venus Williams made investments in the rapidly growing sport.
Bringing on the celebrity investors who can provide promotional support is the most important business move for the organization after its acquisition for $ 4 billion. The growing list of sponsors has led to speculation it is planning an initial public stock offering but for now nothing has been confirmed.
The celebrity investors include figures far from the world of combat sports, such as TV talk show host Jimmy Kimmel and Conan O'Brien, director Tyler Perry and the Aerosmith front man Steven Tyler who is preparing to make a new anthem for the industry. heir inclusion points to the growing mainstream appeal of the UFC and for Ari Emanuel co-chief executive of WME-IMG this indicates a more stable stream of money.
UFC will present its next big event at Madison Square Garden on November 12, six months after New York was the last state to legalize mixed martial arts.
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