Virtual reality enters in the gym

26.04.2017 / 05:05

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Johannes Scholl is betting virtual reality can keep people excited about working out.

The entrepreneur has developed a VR exercise machine that delivers a core workout by making it seem like users are flying and deep-ocean diving. About 200 gyms and entertainment centers from London to Tokyo have installed the $10,000 machines. A cheaper home version for about $2,000 is under development and could be unveiled around the start of next year.

The fitness industry has been trying for decades to make exercise less boring -- from TVs embedded in treadmills to apps nudging users to stay on schedule -- but technology has yet to find a cure for the monotony of working out. Scholl is part of nascent community that believes the addictive pull of video games combined with the immersive power of VR will do the trick.

Source: Bloomberg

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Virtual reality enters in the gym

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