Apple's worse sales outlook did not surprise investors who listened to analysts and bears who started raising the red flags in the summer of 2018 just when the company surpassed a market capitalization of $ 1 trillion.
In August, the "lone wolf," Pierre Ferragu of New Street Research began to alert investors to the near-farther crackdown in company search. He then changed his rating for the company's shares to "sell," predicting a "disappointing performance" in 2019. His forecast came true in the yesterday's after-market series when the company's shares fell 10%, taking their worst fall six years.
Goldman Sachs' Rod Hall said in October that Apple showed signs of an "accelerated slowdown" in consumption in China before the final quarter reports of 2018 were released.
Apple was relying too heavily on the increase in the average price of its iPhone devices in an effort to surpass the slowdown in demand, which eventually made Guggenheim change its view of Apple's share hold. In November, the company concluded that this tactic is now insufficient to maintain the current growth.
In December, Rosenblatt Securities hinted to its customers that the technology giant would cut its iPhone production by 4 million units. Analyst Jun Zhang expected this cut to come as a consequence of the news that Chinese companies will start rewarding their employees if they buy Huawei devices after Huawei's Meng Wanzhou-Huawei, CFO, was arrested in Canada.
Dan Niles, a hedge fund manager at AlphaOne Capital, said his bearish attitudes were boosted following Apple's announcement on November 1 that it would stop publishing sales data on its iPhone, iPad, and Mac devices by early 2019. According to him, problems of Apple have been born by themselves and said that iPhone phones are just too expensive for emerging markets.
Source: Bloomberg Finance L.P.
Graphs: Used with permission of Bloomberg Finance L.P.
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